George Hotel, Best Western Signature Collection
10 Arlington Lane Newmarket Road, Norwich, NR2 2DA, United Kingdom
View all photos in gallery
Book online now
nights
1 Room With 2 Adults Change Search
Check Rates
Room
Room
Address
10 Arlington Lane Newmarket Road, Norwich, NR2 2DA, United Kingdom
The George Hotel is located 12 minutes walk from Norwich City center, where guests can visit all the city's main attractions such as the Castle, Cathedral and Chapelfield shopping center. There is ample free parking and complimentary WiFi throughout the building. The individual rooms at the George each have a private bathroom, tea/coffee making facilities, work desk, TV and radio. The George features an award-winning restaurant, No. 10 Arlington Coffee Lounge, Bar and Bistro, which serves modern European cuisine, from traditional English breakfast, light lunches to a la carte dinner. The Lounge Bar offers morning coffee, bar meals and a wide selection of beverages. The George Hotel is 1.5 miles from Norwich Railway Station and the Norwich International Airport is approximately 20 minutes' drive.

Hotel Services and Facilities

Free WiFi Free parking Free breakfast Pet friendly

Hotel facilities

  • Free Parking
  • Pets Allowed
  • Meeting/Banquet Facilities
  • Room Service
  • Safety Deposit Box
  • Air Conditioning
  • Bar
  • 24-Hour Front Desk
  • Express Check-In/Check-Out
  • Packed lunches
  • Heating
  • Fax/photocopying
  • Wheelchair accessible
  • On-site parking
  • 24-hour security
  • Accessible parking
  • Designated Smoking Area
  • Family Rooms
  • Free Wi-Fi
  • Restaurant(s)
  • Daily Housekeeping
  • Non-Smoking Rooms Available
  • Board games/puzzles
  • Emergency cord in bathroom
  • Wine/champagne
  • Fruits
  • Pet bowls
  • Outdoor furniture
  • Key access
  • Smoke alarms
  • Fire extinguishers
  • Staff follow all safety protocols as directed by local authorities
  • Shared stationery such as printed menus, magazines, pens, and paper removed
  • Process in place to check health of guests
  • First aid kit available
  • Cashless payment available
  • Linens, towels and laundry washed in accordance with local authority guidelines
  • Hand sanitizer in guest accommodation and key areas
  • Invoices
  • All plates, cutlery, glasses and other tableware have been sanitized
  • Free face masks
  • Contactless check-in/out
  • Food delivery
  • Audible alarm
  • balcony/terrace
  • CCTV security in common areas
  • Daily disinfection
  • Facilities for disabled guests available
  • Laundry services
  • Lower bathroom sinks available
  • Luggage storage & lockers
  • Non-smoking property
  • Restaurant (special diets available)
  • Physical/social distancing guidelines
  • Protective screen or physical barriers in appropriate areas
  • Accessible toilet
  • Room service available
  • Pets allowed (charges may apply)
  • Kid-friendly dining
Click here to leave your opinion >>
stayed in September, 2026
Guest Score 10 out of 10
Exceptional
Absolutely everything- service, good food and excellent staff. Very well maintained . Ian was very accommodating and hard working- he did all to please. And a Special shoutout to Helen at receptionist. Warm, funny and friendly- her efforts were much appreciated ❤️
Nothing wrong with- all excellent
stayed in August, 2026
Guest Score 9 out of 10
Wonderful
Lovely modern, loved we had a sitting room in our bedroom too!
The welcoming wasn’t very warm. The bathmat towel wasn’t clean.
stayed in August, 2026
Guest Score 5 out of 10
Fair
I've stayed at the George over the past 10 years so I know the property well. Specifically chosen because of the air conditioning. When we arrived on the hottest day ever recorded in UK we arrived to our room and it was quite warm. We turned on the air conditioning only to discover that the air coming out was not at all cold. I spoke with the front desk, she insisted on coming to check to show us how to work the AC. She stated there were no other rooms available. She asked us to wait 10 minutes to see if it cooled. We went to dinner, came back and the room was hotter than ever. Again she had to come check for herself doubting our word. Once we opened the door and the hot air was felt by her she realized we were truthful. She amazing found another room and we had to pack up and move our belongings but only for 1 night. And would need to move back to this room after the AC was fixed. The next morning we moved our stuff again and she said that someone had checked and the AC was working. We hauled our stuff to the room only to discover it was still hot. We finally were able to speak with the owner and he assured us he would have it fixed. So, we left for the better part of the day, came back and found that indeed the AC was broken but had been repaired by the HVAC company. The second night was better. The third night the AC cut off during the night, I turned it back on but one hour later same thing. I reported this to the front desk woman (same one as before). Her disbelief was obvious. I was so disappointed in the George Hotel. Not up to usual standards. The carpet was dirty in the hallways and truly what a disappointing place to stay this time!
stayed in August, 2026
Guest Score 9 out of 10
Wonderful
Staff were superb. It was raining when we arrived and they came outside to our car with an umbrella to help. Very friendly, and helpful. Room and facilities were excellent. Food (dinner and brunch) were excellent.
stayed in July, 2026
Guest Score 10 out of 10
Exceptional
Great location for me
stayed in April, 2026
Guest Score 8 out of 10
Very Good
Spacious comfortable room.
stayed in April, 2026
Guest Score 9 out of 10
Wonderful
Comfortable, homely feel, great location
All good!
stayed in March, 2026
Guest Score 10 out of 10
Exceptional
The food at dinner and breakfast was well prepared and plentiful. Very pleasant and efficient staff. Comfortable, quiet room.
stayed in March, 2026
Guest Score 9 out of 10
Wonderful
Room excellent. Evening meal was exceptional along with the quality of the breakfast
No guarantee of parking in the main carpark but this is stated when you book
stayed in February, 2026
Guest Score 8 out of 10
Very Good
Room was lovely.
Had to hang about for a bit at breakfast to be seated then took a while to order - nothing major though, staff were lovely.
stayed in February, 2026
Guest Score 10 out of 10
Exceptional
Cosy, clean, comfortable and warm. We decided to eat in the restaurants in both evenings and the food was lovely m, home cooked with a varied menu. The staff were so helpful - all the ladies who worked in the restaurant were great. ( Sorry I don’t know all their names) but Lauren was really friendly. We had a great time … very relaxing.
Nothing
stayed in January, 2026
Guest Score 10 out of 10
Exceptional
Lovely hotel, very clean and the staff were really helpful and friendly.
stayed in January, 2026
Guest Score 9 out of 10
Wonderful
We had a very enjoyable stay at the George Hotel BW Signature in Norwich. The hotel is charming and well-maintained, with a welcoming and friendly atmosphere. Our room was clean, and very comfortable, with a cozy bed that ensured a great night’s sleep. Breakfast was excellent, with a good variety of options and well-prepared dishes. The location is ideal, close to Norwich city center, making it easy to explore local attractions, shops, and restaurants. Overall, the George Hotel offers a perfect combination of comfort, convenience, and attentive service.
stayed in November, 2025
Guest Score 10 out of 10
Exceptional
The staff was very helpful. The on site resturant was a wonderful plus!!
stayed in September, 2025
Guest Score 8 out of 10
Very Good
The room was comfortable. Breakfast and service were good.
stayed in September, 2025
Guest Score 10 out of 10
Exceptional
Everything was perfect as usual. Love everything at George.
stayed in September, 2025
Guest Score 9 out of 10
Wonderful
Friendly and helpful staff. Excellent food. Spotlessly clean.
Intermittent noise from neighboring bathroom!
stayed in September, 2025
Guest Score 10 out of 10
Exceptional
Lovely rooms and well decorated throughout the hotel.
Some stairs needed to reach our room- wasn’t a problem for us but could be for those with mobility issues.
stayed in August, 2025
Guest Score 9 out of 10
Wonderful
Location. Car park. Reception. Room. Restaurant
All good. Clearer choices in the restaurant?
stayed in August, 2025
Guest Score 8 out of 10
Very Good
Comfortable and clean room. Delicious breakfast. Friendly staff. Easy parking. Nice 10-15 minute walk into town.
Guest reviews
leave blank if you would like to stay anonymous
Month Year
Your email address will NOT be displayed on the site!
score 10 is the highest. If you leave it at 0 please fill the comment field below
* mandatory fields
Send your review!
Thank you for your information!

Area information

    Airports Show all on map »

    • Norwich Airport - 3.94 mi
    • Clear Sky Lodge - 9.95 mi
    • Marham RAF - 30.64 mi
    • Lakenheath RAF - 33.51 mi

    Museums

      Art Galleries Show all on map »
      • The Mustard Shop Museum - 0.91 mi
      • Strangers Hall Museum - 0.99 mi
      • Bridewell Museum - 1.01 mi
      • Shirehall Royal Norfolk Regimental Museum - 1.01 mi
      • Norwich Museums & Archaeology Service - 1.01 mi
      • Mandells Gallery - 1.12 mi
      • St Peter Hungate Museum and Brass Rubbing Centre - 1.13 mi
      • John Jarrold Printing Museum - 1.57 mi
      • City of Norwich Aviation Museum - 4.48 mi

    Transport

      Train stations Show all on map »
      • Norwich Railway Station - 1.27 mi

    Hospitals

      Hospitals Show all on map »
      • The Great Hospital - 1.52 mi

    Other attractions

      Historical Buildings Show all on map »
      • St Giles Church - 0.84 mi
      • Norwich Castle - 0.97 mi
      • Castle Acre Priory - 1.04 mi
      • St Andrews Church - 1.05 mi
      • Norwich Train Station Building - 1.23 mi
      • Norwich Cathedral - 1.24 mi
      • Catholic Cathedral of St John the Baptist - 2.90 mi
      National Parks Show all on map »
      • Eaton Park - 0.97 mi
      • Earlham Park - 1.49 mi
      • Wensum Park - 1.84 mi
      • Woodrow Pilling Park - 2.06 mi
      Golf Courses Show all on map »
      • Eaton Golf Club - 1.00 mi
      • Royal Norwich Golf Club - 3.51 mi
      • Weston Park Golf Club - 4.36 mi
      • Costessey Park Golf Club - 4.55 mi
      • Bawburgh Golf Club - 4.63 mi
      • Sprowston Park Golf Club - 4.66 mi
      Theatres Show all on map »
      • Dragon Hall - 1.13 mi
      • Norwich Puppet Theatre - 1.44 mi
      • Dunston Hall - 3.31 mi
      Monuments and Landmarks Show all on map »
      • Cow Tower - 1.42 mi
      Colleges and Universities Show all on map »
      • University of East Anglia - 1.64 mi
      Other Show all on map »
      • St Peter Mancroft - 0.71 mi
      • The Guildhall Norwich - 0.77 mi
      • The Plantation Garden - 0.83 mi
      • Norwich Market - 0.86 mi
      • St Julians Shrine - 0.96 mi
      • St Andrews and Blackfriars Halls - 1.03 mi
      • Elm Hill Contemporary Art - 1.16 mi
      • Tombland - 1.17 mi
      • Prince of Wales Road - 1.19 mi
      • James Stuart Garden - 1.25 mi
      • Norwich City Football Club - 1.26 mi
      • Sainsbury Centre for Visual Arts - 1.72 mi
      • Inspire Hands On Science Centre - 1.87 mi
      • Andersons Meadow - 1.90 mi
      • Sweetbriar Marshes - 2.27 mi
      • Bowthorpe Marsh - 2.33 mi
      • Horsford Castle Hill - 5.22 mi

George Hotel, Best Western Signature Collection

10 Arlington Lane Newmarket Road, Norwich, NR2 2DA, United Kingdom