Hotel Rosso23 - WTB Hotels
Piazza Santa Maria Novella 21, Florence, 50123, Italy
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1 Room With 2 Adults Change Search
Room
Room
Address
Piazza Santa Maria Novella 21, Florence, 50123, Italy
Hotel Services and Facilities
Free WiFi
Free parking
Free breakfast
Pet friendly
Hotel facilities
- Pets Allowed
- Room Service
- Air Conditioning
- Bar
- 24-Hour Front Desk
- Elevator
- Heating
- Snack bar
- Family Rooms
- Free Wi-Fi
- Happy Hour
- Non-Smoking Rooms Available
- Wine/champagne
- Staff follow all safety protocols as directed by local authorities
- Shared stationery such as printed menus, magazines, pens, and paper removed
- First aid kit available
- Cashless payment available
- Linens, towels and laundry washed in accordance with local authority guidelines
- Hand sanitizer in guest accommodation and key areas
- All plates, cutlery, glasses and other tableware have been sanitized
- Free face masks
- Contactless check-in/out
- Food delivery
- Daily disinfection
- Facilities for disabled guests available
- Physical/social distancing guidelines
- Protective screen or physical barriers in appropriate areas
- Professional cleaning services
- Pets allowed (charges may apply)
- Airport shuttle (charges may apply)
- Parking available (charges may apply)
- Indoor parking (charges may apply)
- Valet parking (charges may apply)












































Click here to leave your opinion >>
mian (Family with young children)
stayed in January, 2026
Guest Score 9 out of 10
Wonderful
Great location, close to Colloseum, super close to metro
Christine (Couple)
stayed in December, 2025
Guest Score 10 out of 10
Exceptional
The interior of the hotel is huge and inviting. Our room was immense with very high ceilings and had everything important to us - a safe, 2 luggage racks, a huge wardrobe with enough hangers, a king-size bed, desk, sofa, and a comfortable armchair. The bathroom had everything necessary with high quality towels, soap, and lotion. The only thing I did not like was the shower (see below). The view on the piazza was great although in the summer with the windows open, it could be quite noisy at night because of all the restaurants below. The breakfast room was lovely and breakfast was delicious.
The only thing I did not like was the shower, which only had a curtain around a space on the floor (resulting in water flooding the entire floor each time we used it).
Nirapa (Group Traveler)
stayed in December, 2025
Guest Score 8 out of 10
Very Good
The surrounding area is not friendly.
Hanna (Solo Traveler)
stayed in November, 2025
Guest Score 10 out of 10
Exceptional
It is walkable to most of the food places, shops and activities around Florence. Train and bus stations is also close to the hotel.
none
Jann (Solo Traveler)
stayed in October, 2025
Guest Score 10 out of 10
Exceptional
The property was convenient for where we needed to be
Beverly (Couple)
stayed in October, 2025
Guest Score 7 out of 10
Good
The location was close to the train station and an easy walk to the main attractions in Florence. The staff was excellent. Our room was very quiet.
The pillows were hard and uncomfortable. The shower was very small.
Crespi (Couple)
stayed in October, 2025
Guest Score 9 out of 10
Wonderful
Great location and friendly staff.
Tiny shower, almost impossible to use. Pillows weren’t great.
Mary A. (Solo Traveler)
stayed in August, 2025
Guest Score 10 out of 10
Exceptional
Absolutely loved this hotel, so beautiful and on great piazza. The breakfast was so good too. Enjoyed my stay and will definitely be back again.
It was hard to find from street. I didn’t realize hotel rosso and hotel blu are on same building.
Rami (Family with young children)
stayed in August, 2025
Guest Score 8 out of 10
Very Good
Location, Crew
Elevator
Carol (Group Traveler)
stayed in August, 2025
Guest Score 10 out of 10
Exceptional
Clean
Charles (Group Traveler)
stayed in August, 2025
Guest Score 10 out of 10
Exceptional
In Piazza Sant Maria Novella. Busy but not overly loud
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Jorge L. C. L. (Couple)
stayed in July, 2025
Guest Score 10 out of 10
Exceptional
The location is perfect. Very near to Santa Maria Novella Train Station. The facilities of the hotel are top notch. The staff is efficient and kind. The rooms are very clean and up to stadards
Kathryn (Couple)
stayed in July, 2025
Guest Score 10 out of 10
Exceptional
Everything
Nia (Family with young children)
stayed in July, 2025
Guest Score 10 out of 10
Exceptional
Staff was very polite, the environment was very secure and beautiful, breakfast was outstanding, with lots of variety of food, a very clean room, and a perfect location, within 5 minutes to the train station and the center.
There was nothing I did not like.
Alex (Couple)
stayed in July, 2025
Guest Score 7 out of 10
Good
The location, cleanliness.
Small rooms (didn’t even have space to open our suitcases, very uncomfortable bed)
Taraneh (Solo Traveler)
stayed in June, 2025
Guest Score 10 out of 10
Exceptional
Great location, room and service. Highly recommend
Denise (Solo Traveler)
stayed in June, 2025
Guest Score 6 out of 10
Pleasant
Good location. Close to airport tram.
Rooms are not soundproof. Plumbing issue in my room. When run shower or room next door ran water. I had gurgling noise in my sink. I felt front desk staff were indifferent towards me (solo traveler).
Dalila (Couple)
stayed in May, 2025
Guest Score 9 out of 10
Wonderful
Great location for day and night excursions. Great restaurants to choose from, along with the central markets and of course historical sights.
Sara (Solo Traveler)
stayed in May, 2025
Guest Score 8 out of 10
Very Good
Kindness of the staff, good breakfast, good location
Maureen (Couple)
stayed in May, 2025
Guest Score 9 out of 10
Wonderful
Location and charm
Bed cover was too heavy
Thank you for your information!
Availability from Sat, Apr 4, 2026 To Tue, Apr 7, 2026 For 1 Room (Change Search)
Room type
Max
Rate
Superior Double Room with City View
This spacious air-conditioned room features views of piazza santa maria novella square and church. it comes with a mini-bar, fireplace and satellite lcd tv. the private bathroom has a hairdryer and shower.
2 x
$317.07USD
Book Now
Average nightly rate

Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
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$317.05
$317.05
$317.07
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Average nightly rate $317.07
Total (including tax) $1,095.16
- Air conditioning
- Bath or Shower
- City view
- Crib(s)
- Desk
- Electric kettle
- Flat-screen TV
- Hair dryer
- Heating
- In-room safe box
- Mini bar
- Phone
- Private bathroom
- Room with view
- Satellite/cable channels
- Toilet
View more >>
Area information
- Amerigo Vespucci Airport - 3.33 mi
- Lucca - 33.66 mi
- Siena Airport - 35.71 mi
- Museo Marino Marini - 721 f
- Duomo Museum Museo dell Opera del Duomo - 0.31 mi
- Museo di Palazzo Davanzati - 0.36 mi
- Gallery Hotel Art - 0.40 mi
- Dante's House - 0.41 mi
- Ken s Art Gallery - 0.42 mi
- Santa Maria Novella Train Station - 911 f
- Stazione Firenze Santa Maria Novella - 1,034 f
- Santa Maria Novella - 141 f
- Strozzi Palace - 0.23 mi
- Belltower by Giotto - 0.26 mi
- The Baptistry - 0.26 mi
- Medici Riccardi Palace - 0.31 mi
- Giotto s Bell Tower Campanile di Giotto - 0.34 mi
- Loggia del Mercato Nuovo - 0.37 mi
- Loggia dei Lanzi - 0.41 mi
- Piazza della Signoria - 0.42 mi
- Church of Santa Trinita - 0.28 mi
- Cathedral of Santa Maria del Fiore - 0.32 mi
- Church of Orsanmichele - 0.34 mi
- Santa Maria Novella - 141 f
- Festa di San Giovanni - 419 f
- Palazzo Antinori - 676 f
- Santa Maria Maggiore - 781 f
- Medici Chapels Cappelle Medicee - 826 f
- Poggiali e Forconi Galleria D Arte - 866 f
- Palazzo Rucellai - 1,034 f
- Palazzo Corsini - 0.22 mi
- Palazzo Strozzi - 0.23 mi
- Via De Tornabuoni - 0.23 mi
- Basilica of Saint Mary of the Flower - 0.26 mi
- Via Faenza - 0.26 mi
- Baptistry Battistero - 0.26 mi
- Florence Baptistry - 0.26 mi
- Ognissanti - 0.26 mi
- Palazzo Degli Affari - Conference Center - 0.27 mi
- Palazzo Dei Congressi - 0.27 mi
- Piazza della Repubblica - 0.27 mi
- Palazzo Vecchio - 0.28 mi
- Via Maggio - 0.28 mi
- Palazzo Medici Riccardi - 0.30 mi
- Via dei Calzaiuoli - 0.32 mi
- Piazza del Duomo - 0.34 mi
- Loggia del Bigallo - 0.34 mi
- Garden of St Michael Orsanmichele - 0.34 mi
- SS Apostoli - 0.38 mi
- San Frediano in Cestello - 0.40 mi
- Piazza de Signoria - 0.41 mi
- Casa di Dante - 0.42 mi
- Piazza della Signoria - 0.42 mi
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Hotel Rosso23 - WTB Hotels
Piazza Santa Maria Novella 21, Florence, 50123, Italy