Hotel Rosso23 - WTB Hotels
Piazza Santa Maria Novella 21, Florence, 50123, Italy
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Piazza Santa Maria Novella 21, Florence, 50123, Italy
Overlooking the Basilica of Santa Maria Novella, Rosso23 is a modern hotel in the heart of Florence. It offers great service, a varied buffet breakfast and contemporary air-conditioned rooms. Hotel Rosso23 features a unique red and gray color scheme throughout its interiors. The building itself is historic and elegant, with grand staircases, wooden floors and decorative walls. Rooms are comfortable and well equipped, with a mini-bar, safe and a TV with satellite and pay-per-view channels. Each private bathroom comes with a hairdryer. Some have a view of the square. Rosso23 Hotel is 5 minutes' walk from both Florence Cathedral and Santa Maria Novella Train Station. Free city maps are provided on arrival. License Number(s): 048017ALB0498, IT048

Hotel Services and Facilities

Free WiFi Free parking Free breakfast Pet friendly

Hotel facilities

  • Pets Allowed
  • Room Service
  • Air Conditioning
  • Bar
  • 24-Hour Front Desk
  • Elevator
  • Heating
  • Snack bar
  • Family Rooms
  • Free Wi-Fi
  • Happy Hour
  • Non-Smoking Rooms Available
  • Wine/champagne
  • Staff follow all safety protocols as directed by local authorities
  • Shared stationery such as printed menus, magazines, pens, and paper removed
  • First aid kit available
  • Cashless payment available
  • Linens, towels and laundry washed in accordance with local authority guidelines
  • Hand sanitizer in guest accommodation and key areas
  • All plates, cutlery, glasses and other tableware have been sanitized
  • Free face masks
  • Contactless check-in/out
  • Food delivery
  • Daily disinfection
  • Facilities for disabled guests available
  • Physical/social distancing guidelines
  • Protective screen or physical barriers in appropriate areas
  • Professional cleaning services
  • Pets allowed (charges may apply)
  • Airport shuttle (charges may apply)
  • Parking available (charges may apply)
  • Indoor parking (charges may apply)
  • Valet parking (charges may apply)
Click here to leave your opinion >>
stayed in January, 2026
Guest Score 9 out of 10
Wonderful
Great location, close to Colloseum, super close to metro
stayed in December, 2025
Guest Score 10 out of 10
Exceptional
The interior of the hotel is huge and inviting. Our room was immense with very high ceilings and had everything important to us - a safe, 2 luggage racks, a huge wardrobe with enough hangers, a king-size bed, desk, sofa, and a comfortable armchair. The bathroom had everything necessary with high quality towels, soap, and lotion. The only thing I did not like was the shower (see below). The view on the piazza was great although in the summer with the windows open, it could be quite noisy at night because of all the restaurants below. The breakfast room was lovely and breakfast was delicious.
The only thing I did not like was the shower, which only had a curtain around a space on the floor (resulting in water flooding the entire floor each time we used it).
stayed in December, 2025
Guest Score 8 out of 10
Very Good
The surrounding area is not friendly.
stayed in November, 2025
Guest Score 10 out of 10
Exceptional
It is walkable to most of the food places, shops and activities around Florence. Train and bus stations is also close to the hotel.
none
stayed in October, 2025
Guest Score 10 out of 10
Exceptional
The property was convenient for where we needed to be
stayed in October, 2025
Guest Score 7 out of 10
Good
The location was close to the train station and an easy walk to the main attractions in Florence. The staff was excellent. Our room was very quiet.
The pillows were hard and uncomfortable. The shower was very small.
stayed in October, 2025
Guest Score 9 out of 10
Wonderful
Great location and friendly staff.
Tiny shower, almost impossible to use. Pillows weren’t great.
stayed in August, 2025
Guest Score 10 out of 10
Exceptional
Absolutely loved this hotel, so beautiful and on great piazza. The breakfast was so good too. Enjoyed my stay and will definitely be back again.
It was hard to find from street. I didn’t realize hotel rosso and hotel blu are on same building.
stayed in August, 2025
Guest Score 8 out of 10
Very Good
Location, Crew
Elevator
stayed in August, 2025
Guest Score 10 out of 10
Exceptional
Clean
stayed in August, 2025
Guest Score 10 out of 10
Exceptional
In Piazza Sant Maria Novella. Busy but not overly loud
——
stayed in July, 2025
Guest Score 10 out of 10
Exceptional
The location is perfect. Very near to Santa Maria Novella Train Station. The facilities of the hotel are top notch. The staff is efficient and kind. The rooms are very clean and up to stadards
stayed in July, 2025
Guest Score 10 out of 10
Exceptional
Everything
stayed in July, 2025
Guest Score 10 out of 10
Exceptional
Staff was very polite, the environment was very secure and beautiful, breakfast was outstanding, with lots of variety of food, a very clean room, and a perfect location, within 5 minutes to the train station and the center.
There was nothing I did not like.
stayed in July, 2025
Guest Score 7 out of 10
Good
The location, cleanliness.
Small rooms (didn’t even have space to open our suitcases, very uncomfortable bed)
stayed in June, 2025
Guest Score 10 out of 10
Exceptional
Great location, room and service. Highly recommend
stayed in June, 2025
Guest Score 6 out of 10
Pleasant
Good location. Close to airport tram.
Rooms are not soundproof. Plumbing issue in my room. When run shower or room next door ran water. I had gurgling noise in my sink. I felt front desk staff were indifferent towards me (solo traveler).
stayed in May, 2025
Guest Score 9 out of 10
Wonderful
Great location for day and night excursions. Great restaurants to choose from, along with the central markets and of course historical sights.
stayed in May, 2025
Guest Score 8 out of 10
Very Good
Kindness of the staff, good breakfast, good location
stayed in May, 2025
Guest Score 9 out of 10
Wonderful
Location and charm
Bed cover was too heavy
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Area information

    Airports Show all on map »

    • Amerigo Vespucci Airport - 3.33 mi
    • Lucca - 33.66 mi
    • Siena Airport - 35.71 mi

    Museums

      Art Galleries Show all on map »
      • Museo Marino Marini - 721 f
      • Duomo Museum Museo dell Opera del Duomo - 0.31 mi
      • Museo di Palazzo Davanzati - 0.36 mi
      • Gallery Hotel Art - 0.40 mi
      • Dante's House - 0.41 mi
      • Ken s Art Gallery - 0.42 mi

    Transport

      Train stations Show all on map »
      • Santa Maria Novella Train Station - 911 f
      • Stazione Firenze Santa Maria Novella - 1,034 f

    Other attractions

      Monuments and Landmarks Show all on map »
      • Santa Maria Novella - 141 f
      • Strozzi Palace - 0.23 mi
      • Belltower by Giotto - 0.26 mi
      • The Baptistry - 0.26 mi
      • Medici Riccardi Palace - 0.31 mi
      • Giotto s Bell Tower Campanile di Giotto - 0.34 mi
      • Loggia del Mercato Nuovo - 0.37 mi
      • Loggia dei Lanzi - 0.41 mi
      • Piazza della Signoria - 0.42 mi
      Historical Buildings Show all on map »
      • Church of Santa Trinita - 0.28 mi
      • Cathedral of Santa Maria del Fiore - 0.32 mi
      • Church of Orsanmichele - 0.34 mi
      Other Show all on map »
      • Santa Maria Novella - 141 f
      • Festa di San Giovanni - 419 f
      • Palazzo Antinori - 676 f
      • Santa Maria Maggiore - 781 f
      • Medici Chapels Cappelle Medicee - 826 f
      • Poggiali e Forconi Galleria D Arte - 866 f
      • Palazzo Rucellai - 1,034 f
      • Palazzo Corsini - 0.22 mi
      • Palazzo Strozzi - 0.23 mi
      • Via De Tornabuoni - 0.23 mi
      • Basilica of Saint Mary of the Flower - 0.26 mi
      • Via Faenza - 0.26 mi
      • Baptistry Battistero - 0.26 mi
      • Florence Baptistry - 0.26 mi
      • Ognissanti - 0.26 mi
      • Palazzo Degli Affari - Conference Center - 0.27 mi
      • Palazzo Dei Congressi - 0.27 mi
      • Piazza della Repubblica - 0.27 mi
      • Palazzo Vecchio - 0.28 mi
      • Via Maggio - 0.28 mi
      • Palazzo Medici Riccardi - 0.30 mi
      • Via dei Calzaiuoli - 0.32 mi
      • Piazza del Duomo - 0.34 mi
      • Loggia del Bigallo - 0.34 mi
      • Garden of St Michael Orsanmichele - 0.34 mi
      • SS Apostoli - 0.38 mi
      • San Frediano in Cestello - 0.40 mi
      • Piazza de Signoria - 0.41 mi
      • Casa di Dante - 0.42 mi
      • Piazza della Signoria - 0.42 mi

Hotel Rosso23 - WTB Hotels

Piazza Santa Maria Novella 21, Florence, 50123, Italy