Hotel L'Orologio
Piazza Santa Maria Novella 24, Florence, 50123, Italy
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Piazza Santa Maria Novella 24, Florence, 50123, Italy
L'Orologio is a themed design hotel on Piazza Santa Maria Novella. It offers stylish rooms with free Wi-Fi and marble bathrooms. Florence Cathedral is 1969 feet away. Each floor of Hotel L’Orologio is dedicated to an important watch manufacturer. Each room is unique, displaying photographs and paintings of a specific wristwatch model. The elegant rooms feature mahogany floors and furniture. They include a flat-screen TV with satellite channels, and air conditioning. Some offer views over Florence city center. A buffet breakfast is served in the top-floor dining room, which features lovely views of the square. The L’Orologio Hotel is surrounded by shops, restaurants and public transport links. It is 1312 feet from S.M. Novella Train Station. Si prega di prendere atto che gli orari di apertura del parcheggio sono dalle 7:00 alle 23:30.

Hotel Services and Facilities

Free WiFi Free parking Free breakfast Pet friendly

Hotel facilities

  • Pets Allowed
  • Meeting/Banquet Facilities
  • Room Service
  • Safety Deposit Box
  • Air Conditioning
  • Babysitting/Child Services
  • Bar
  • 24-Hour Front Desk
  • Elevator
  • Heating
  • Fax/photocopying
  • Snack bar
  • Shared lounge/TV area
  • Concierge services
  • Designated Smoking Area
  • Family Rooms
  • Free Wi-Fi
  • Daily Housekeeping
  • Non-Smoking Rooms Available
  • Emergency cord in bathroom
  • Wine/champagne
  • Pet basket
  • Pet bowls
  • Smoke alarms
  • Fire extinguishers
  • Staff follow all safety protocols as directed by local authorities
  • Shared stationery such as printed menus, magazines, pens, and paper removed
  • First aid kit available
  • Cashless payment available
  • Linens, towels and laundry washed in accordance with local authority guidelines
  • Hand sanitizer in guest accommodation and key areas
  • All plates, cutlery, glasses and other tableware have been sanitized
  • Free face masks
  • Contactless check-in/out
  • Food delivery
  • Electronic room key
  • Audible alarm
  • Car rental available
  • CCTV security in common areas
  • Currency exchange service
  • Daily disinfection
  • Facilities for disabled guests available
  • Fitness center
  • Ironing amenities
  • Laundry services
  • Luggage storage & lockers
  • Non-smoking property
  • Restaurant (special diets available)
  • Soundproof rooms available
  • Spa/sauna
  • Physical/social distancing guidelines
  • Protective screen or physical barriers in appropriate areas
  • Accessible toilet
  • Professional cleaning services
  • Allergy-free rooms available
  • Room service available
  • Pets allowed (charges may apply)
  • Parking available (charges may apply)
  • Shuttle service (charges may apply)
  • Valet parking (charges may apply)
Click here to leave your opinion >>
stayed in November, 2025
Guest Score 10 out of 10
Exceptional
This hotel provides a total experience! The location is perfect right on Piazza di Santa Maria Novella. It is a short walk to the train station, to Cattedrale di Santa Maria dell Fiore, to Ponte Vecchio and many restaurants. Laundrette facilities are a short walk away. The facilities in this hotel are second to none, restful and relaxing lounges, bar for aperitivo, dining room for breakfast to name a few. The rooms are extremely well appointed with a good shower, large comfortable bed and a street view out the window. The building has a lift and security guards at the front. Would definitely come back here.
Nothing could be faulted with this hotel
stayed in November, 2025
Guest Score 9 out of 10
Wonderful
Location. Service was great and staff accommodating!! Included breakfast was great although we only got to enjoy one.
The room was very small. I thought that the price was too high for that time of year .
stayed in November, 2025
Guest Score 9 out of 10
Wonderful
Location. Service was great and staff accommodating!! Included breakfast was great although we only got to enjoy one.
The room was very small. I thought that the price was too high for that time of year .
stayed in November, 2025
Guest Score 8 out of 10
Very Good
Location of the hotel is amazing, on Santa Maria Novella piazza, so close to the main train station. Amazing gelato just near the hotel. Room small, as a single, but very functional. Toiletries were Grown Alchemist (Aussie brand). Breakfast included in my room rate with bottled water daily too.
My single room had the head of the bed about 15cm from anything. So if you’re a restless sleeper, this won’t work for you, your pillow will be on the floor! Even for me it was just really annoying. But I Could deal.
stayed in November, 2025
Guest Score 9 out of 10
Wonderful
Fantastic location close to shops, main tourist sites and train station. Lovely hotel.
stayed in November, 2025
Guest Score 10 out of 10
Exceptional
stayed in November, 2025
Guest Score 10 out of 10
Exceptional
Excellent Hotel, excellent staff. The interior is classic and timeless, great breakfast. All in all - an unforgettable stay.
stayed in November, 2025
Guest Score 10 out of 10
Exceptional
Excellent Hotel, excellent staff. The interior is classic and timeless, great breakfast. All in all - an unforgettable stay.
stayed in November, 2025
Guest Score 10 out of 10
Exceptional
The hotel's location is ideal, and its cleanliness is impeccable. Every moment of our stay was a luxurious experience.
During breakfast, the fresh tomatoes were not of satisfactory quality and were in poor condition.
stayed in November, 2025
Guest Score 10 out of 10
Exceptional
Incredible staff that went way out of their way to be helpful. Right on the Piazza Santa Maria Novella, and yet set back a tad so it feels private. Luxurious and spacious room. Delightful breakfast with incredible view of the church on SMN
The hotel didn't have a large sign on it so it was a bit hard to find, even when I was standing right in front of it.
stayed in November, 2025
Guest Score 10 out of 10
Exceptional
Incredible staff that went way out of their way to be helpful. Right on the Piazza Santa Maria Novella, and yet set back a tad so it feels private. Luxurious and spacious room. Delightful breakfast with incredible view of the church on SMN
The hotel didn't have a large sign on it so it was a bit hard to find, even when I was standing right in front of it.
stayed in October, 2025
Guest Score 10 out of 10
Exceptional
This is a beautiful hotel perfectly located to the centre of Florence. Very close to the station. The ambience is wonderful with the history and clocks , deep cosy sofas and really friendly staff. The rooms are really beautiful, clean and comfy.
Nothing not to like.
stayed in October, 2025
Guest Score 10 out of 10
Exceptional
stayed in October, 2025
Guest Score 9 out of 10
Wonderful
Great location. Nice sheets! Luca the bartender was fabulous.
Room was a bit small
stayed in October, 2025
Guest Score 7 out of 10
Good
stayed in October, 2025
Guest Score 9 out of 10
Wonderful
Great location. Nice sheets! Luca the bartender was fabulous.
Room was a bit small
stayed in October, 2025
Guest Score 8 out of 10
Very Good
Perfect location near to train station. Nice hotel
Only a few items, the shower was extremely slow to drain. We told the front desk, but it was not fixed during our 3 night stay.
stayed in October, 2025
Guest Score 8 out of 10
Very Good
Perfect location near to train station. Nice hotel
Only a few items, the shower was extremely slow to drain. We told the front desk, but it was not fixed during our 3 night stay.
stayed in October, 2025
Guest Score 10 out of 10
Exceptional
Beautiful hotel and great breakfast in an amazing dining room
stayed in October, 2025
Guest Score 10 out of 10
Exceptional
Beautiful hotel and great breakfast in an amazing dining room
Guest reviews
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Availability from Thu, Dec 18, 2025 To Sun, Dec 21, 2025 For 2 Rooms (Change Search)
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Area information

    Airports Show all on map »

    • Amerigo Vespucci Airport - 3.33 mi
    • Lucca - 33.66 mi
    • Siena Airport - 35.71 mi

    Museums

      Art Galleries Show all on map »
      • Museo Marino Marini - 718 f
      • Duomo Museum Museo dell Opera del Duomo - 0.31 mi
      • Museo di Palazzo Davanzati - 0.36 mi
      • Gallery Hotel Art - 0.40 mi
      • Dante's House - 0.41 mi
      • Ken s Art Gallery - 0.42 mi

    Transport

      Train stations Show all on map »
      • Santa Maria Novella Train Station - 917 f
      • Stazione Firenze Santa Maria Novella - 1,040 f

    Other attractions

      Monuments and Landmarks Show all on map »
      • Santa Maria Novella - 138 f
      • Strozzi Palace - 0.23 mi
      • Belltower by Giotto - 0.26 mi
      • The Baptistry - 0.26 mi
      • Medici Riccardi Palace - 0.31 mi
      • Giotto s Bell Tower Campanile di Giotto - 0.34 mi
      • Loggia del Mercato Nuovo - 0.37 mi
      • Loggia dei Lanzi - 0.41 mi
      • Piazza della Signoria - 0.42 mi
      Historical Buildings Show all on map »
      • Church of Santa Trinita - 0.27 mi
      • Cathedral of Santa Maria del Fiore - 0.32 mi
      • Church of Orsanmichele - 0.34 mi
      Other Show all on map »
      • Santa Maria Novella - 138 f
      • Festa di San Giovanni - 419 f
      • Palazzo Antinori - 670 f
      • Santa Maria Maggiore - 775 f
      • Medici Chapels Cappelle Medicee - 824 f
      • Poggiali e Forconi Galleria D Arte - 872 f
      • Palazzo Rucellai - 1,030 f
      • Palazzo Corsini - 0.22 mi
      • Palazzo Strozzi - 0.23 mi
      • Via De Tornabuoni - 0.23 mi
      • Basilica of Saint Mary of the Flower - 0.26 mi
      • Via Faenza - 0.26 mi
      • Baptistry Battistero - 0.26 mi
      • Florence Baptistry - 0.26 mi
      • Ognissanti - 0.26 mi
      • Piazza della Repubblica - 0.26 mi
      • Palazzo Degli Affari - Conference Center - 0.27 mi
      • Palazzo Dei Congressi - 0.27 mi
      • Palazzo Vecchio - 0.28 mi
      • Via Maggio - 0.28 mi
      • Palazzo Medici Riccardi - 0.30 mi
      • Via dei Calzaiuoli - 0.32 mi
      • Piazza del Duomo - 0.34 mi
      • Loggia del Bigallo - 0.34 mi
      • Garden of St Michael Orsanmichele - 0.34 mi
      • SS Apostoli - 0.38 mi
      • San Frediano in Cestello - 0.40 mi
      • Piazza de Signoria - 0.41 mi
      • Casa di Dante - 0.41 mi
      • Piazza della Signoria - 0.42 mi

Hotel L'Orologio

Piazza Santa Maria Novella 24, Florence, 50123, Italy