Hotel L'orologio
Piazza Santa Maria Novella 24, Florence, Toscana (Tuscany), 50123, Italy
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Piazza Santa Maria Novella 24, Florence, Toscana (Tuscany), 50123, Italy
L'Orologio is a themed design hotel on Piazza Santa Maria Novella. It offers stylish rooms with free Wi-Fi and marble bathrooms. Florence Cathedral is 600 metres away. Each floor of Hotel L’Orologio is dedicated to an important watch manufacturer. Each room is unique, displaying photographs and paintings of a specific wristwatch model. The elegant rooms feature mahogany floors and furniture. They include a flat-screen TV with satellite channels, and air conditioning. Some offer views over Florence city centre. A buffet breakfast is served in the top-floor dining room, which boasts lovely views of the square. The L’Orologio Hotel is surrounded by shops, restaurants and public transport links. It is 400 metres from S.M. Novella Train Station.

Hotel Services and Facilities

Free WiFi Free parking Free breakfast Pet friendly

Hotel facilities

  • Free Internet Available
  • Free Internet Access
  • Free Internet In Public Areas
  • Fitness Center or Spa
  • Accessible
  • No Smoking Rooms/Facilities
  • Pets Allowed
  • Restaurant
  • Laundry
  • Meeting/Banquet Facilities
  • Newspapers
  • Valet Parking
  • Room Service
  • Safety Deposit Box
  • Terrace
  • VIP Room Facilities
  • Air Conditioning
  • Babysitting/Child Services
  • Bar
  • Concierge Service
  • 24-Hour Front Desk
  • Elevator
  • Hair dryer
  • Massage
  • Spa
  • Shoeshine
  • bathrobes
  • complimentary bottled water
  • private pool
  • Bridal suite
  • Heating
  • Fax/photocopying
  • Ticket service
  • Luggage storage
  • Allergy-free room
  • Snack bar
  • Shared lounge/TV area
  • television LCD/plasma screen
  • mini bar
  • fitness center
  • car park
  • shuttle service
  • telephone
  • toiletries
  • soundproofing
  • iPod docking station
  • Concierge services
  • Designated Smoking Area
  • Family Rooms
  • Free Wi-Fi
  • Massage services
  • Wi-Fi In Public Areas
  • Daily Housekeeping
  • free Wi-Fi in all rooms
  • English
  • French
  • German
  • Italian
  • Spanish
  • Non-Smoking Rooms Available
  • Slippers
  • Parking Available
  • car park onsite
  • first aid kit
  • Wooden/Parqueted Flooring
  • Smoke alarms
  • Fire extinguishers
  • Free Internet
  • Staff follow all safety protocols as directed by local authorities
  • Shared stationery such as printed menus, magazines, pens, and paper removed
  • First aid kit available
  • Cashless payment available
  • Linens, towels and laundry washed in accordance with local authority guidelines
  • Hand sanitizer in guest accommodation and key areas
  • All plates, cutlery, glasses and other tableware have been sanitized
  • First aid kit
  • Hand sanitizer
  • Staff trained in safety protocol
  • Protective screens in common areas
  • Physical distancing of at least 1 meter
  • Safe dining setup
  • Satellite/cable channels
  • Free Wi-Fi in all rooms!
  • Front desk [24-hour]
  • Rental car
  • Ticket services
  • Car park [on-site]
  • Contactless check-in/out
  • Food delivery
Click here to leave your opinion >>
stayed in November, 2020
Guest Score 10 out of 10
stayed in October, 2020
Guest Score 10 out of 10
stayed in September, 2020
Guest Score 9 out of 10
Excellent location Friendly staff Stunning breakfast area
Only light weights in gym
stayed in September, 2020
Guest Score 9 out of 10
stayed in August, 2020
Guest Score 10 out of 10
I have visited a lot of hotels through the world but Hotel L'Orologio is one of a kind. The best ever! I will recommend hit to everybody traveling to Florence! They upgrade my room without extra fees! They treated my dog as a little prince, made a bed for him, even bought food for him!
NOTHING! Everything was 100% good, from people to services1
stayed in August, 2020
Guest Score 10 out of 10
Booked on our way to Florence a couple of hours prior to our arrival there and from the word go, the welcome preceded all our expectations - a prompt and to the point email in answer to our request of additional pillows and for quiet room reached us in matters of minutes. A short walk from Santa Maria Novella train station, mr Fabio welcomed us in perfect fashion, and truly enjoyed our night there. Thank you and we’ll be back!
Could not stay longer....
stayed in August, 2020
Guest Score 10 out of 10
The hotel is in perfect location with a beautiful view of Santa Maria Novella square. The most important is the staff of the hotel that exceeded all of the expectations we had. Fabio at the reception was one of the most helpful persons I had ever met. He answered all of our million questions, helped with our car problems, made perfect recommendations and greeted us with smile every day. I will definitely stay at this hotel next time when I will visit Florence. The service is very welcoming.
stayed in July, 2020
Guest Score 10 out of 10
Very friendly staff and no problem to bring your dog, they even had dog beds and bowls for my dogs
stayed in June, 2020
Guest Score 6 out of 10
It was ok. Location wasn’t the best, room was very warm or very cold when we tried to adjust the temperature and the parking only works from 9-21h, not as described in their policies.
The person in the reception was not very helpful once we arrived. It was late and we had to take the car to the train station parking, as their parking was closed already. I actually thought that leaving the car at the parking was more convenient but the receptionist didnt explain anything...
stayed in May, 2020
Guest Score 10 out of 10
The location, the staff, the breakfast, the room, the the cleanliness, the extra mile the staff goes to to make our stay wonderful. We hope the business can pick up after the covid outbreak.
stayed in March, 2020
Guest Score 10 out of 10
Excellent hotel and service in a great location. We recently spent 11 days in Florence during a difficult period in Italy. What makes the hotel so special was the staff. From front office to bar staff ( especially Luca) and the girls at breakfast each morning who were always so welcoming. We will definitely stay here again.
stayed in March, 2020
Guest Score 8 out of 10
Very Good
The reception and breakfast staff who were very helpful especially given the exceptional situation and difficulties they themselves were facing The lounge areas Beautiful marble bathrooms
Information regarding the 6pm curfew was communicated well - although we do understand they were exceptional circumstances
stayed in March, 2020
Guest Score 8.8 out of 10
stayed in February, 2020
Guest Score 9 out of 10
The hotel had an elegant decoration. The bathroom was the biggest I ever saw in a hotel. The staff was very attentive and they even called us every night to ask us if it was necessary fresh towels or prepare our bed to sleep. The hotel is close to the train station, and also from the main spots in Firenze.
The area of the breakfast has a beautiful view (S.M.Novella Church), but it is small and sometimes you need to wait for a table.
stayed in February, 2020
Guest Score 10 out of 10
Great location! walking distance from the Train station and from Florence center. Rooms are comfy and very clean, breakfast is average but has an amazing view. The staff is really helpful with reservations & recommendations.
stayed in February, 2020
Guest Score 8 out of 10
Very Good
Everything was perfect. But one thing about housekeeping was a bit bizzare. On the day of checkin, We came back to hotel after tour. And realized that there was some changes in the room. There should not be any changes since we checked in only few hours ago. Maybe housekeeping wasn't clean enough, so wanted to make it right after checkin. BUT it was not even good condition after change. So curious. And house keeping lady was very firm to say NO to us. We came back to hotel for short rest in afternoon, that time housekeeping lady came for cleaning. I asked dor 20min so we can go out again. Shw said 'NO. I NEED TO CLEAN NOW' I adore her professional style. But a bit weird... Anyway rest of the thigs were good. Locatiom, breakfast, facility.
stayed in February, 2020
Guest Score 9 out of 10
Breakfast was very good but the size of the dining area was too small, not enough tables as for the location of the hotel it couldn't be better close to the city centre and all that Florence has to offer.
Nothing to complain about other than the small dinning area
stayed in February, 2020
Guest Score 9.6 out of 10
Perfect location. It’s entrance looks at Piazza di Santa Maria Novella. It is just 5 minutes walking distance away from Firenze SMN Station, Cattedrale di Santa Maria del Fiore and 10 minutes from Piazza della Signoria and Ponte Vecchio. The hotel is very classy. It has a format about time and the clock/watch stuff is everywhere. The rooms are decorated authentically. There are speakers and a controller on the wall so you can choose which music you wanna listen from various channels such as jazz, classical and pop etc. The rooms are clean and comfortable as well. The breakfast is enough for a 4 star hotel. I liked their cheese types, especially the truffle cheese was my favourite. Sesame bread was good as well.
Nothing at all
stayed in February, 2020
Guest Score 10 out of 10
Beautiful hotel, friendly staff, in a beautiful location in a wonderful city.
Nothing - superb!!
stayed in February, 2020
Guest Score 9 out of 10
Very convenient location of a hotel, really nice and spacious room, tasty breakfast with great view
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Area information

    Airports Show all on map »

    • Amerigo Vespucci Airport - 3.33 mi
    • Lucca - 33.66 mi
    • Siena Airport - 35.71 mi


      Art Galleries Show all on map »
      • Museo Marino Marini - 718 f
      • Duomo Museum Museo dell Opera del Duomo - 0.31 mi
      • Museo di Palazzo Davanzati - 0.36 mi
      • Gallery Hotel Art - 0.40 mi
      • Dante's House - 0.41 mi
      • Ken s Art Gallery - 0.42 mi


      Train stations Show all on map »
      • Santa Maria Novella Train Station - 917 f
      • Stazione Firenze Santa Maria Novella - 1,040 f

    Other attractions

      Monuments and Landmarks Show all on map »
      • Santa Maria Novella - 138 f
      • Strozzi Palace - 0.23 mi
      • The Baptistry - 0.26 mi
      • Belltower by Giotto - 0.26 mi
      • Medici Riccardi Palace - 0.31 mi
      • Giotto s Bell Tower Campanile di Giotto - 0.34 mi
      • Loggia del Mercato Nuovo - 0.37 mi
      • Loggia dei Lanzi - 0.41 mi
      • Piazza della Signoria - 0.42 mi
      Historical Buildings Show all on map »
      • Church of Santa Trinita - 0.27 mi
      • Cathedral of Santa Maria del Fiore - 0.32 mi
      • Church of Orsanmichele - 0.34 mi
      Other Show all on map »
      • Santa Maria Novella - 138 f
      • Festa di San Giovanni - 419 f
      • Palazzo Antinori - 670 f
      • Santa Maria Maggiore - 775 f
      • Medici Chapels Cappelle Medicee - 824 f
      • Poggiali e Forconi Galleria D Arte - 872 f
      • Palazzo Rucellai - 1,030 f
      • Palazzo Corsini - 0.22 mi
      • Palazzo Strozzi - 0.23 mi
      • Via De Tornabuoni - 0.23 mi
      • Basilica of Saint Mary of the Flower - 0.26 mi
      • Via Faenza - 0.26 mi
      • Baptistry Battistero - 0.26 mi
      • Florence Baptistry - 0.26 mi
      • Ognissanti - 0.26 mi
      • Piazza della Repubblica - 0.26 mi
      • Palazzo Degli Affari - Conference Center - 0.27 mi
      • Palazzo Dei Congressi - 0.27 mi
      • Palazzo Vecchio - 0.28 mi
      • Via Maggio - 0.28 mi
      • Palazzo Medici Riccardi - 0.30 mi
      • Via dei Calzaiuoli - 0.32 mi
      • Piazza del Duomo - 0.34 mi
      • Loggia del Bigallo - 0.34 mi
      • Garden of St Michael Orsanmichele - 0.34 mi
      • SS Apostoli - 0.38 mi
      • San Frediano in Cestello - 0.40 mi
      • Piazza de Signoria - 0.41 mi
      • Casa di Dante - 0.41 mi
      • Piazza della Signoria - 0.42 mi

Hotel L'orologio

Piazza Santa Maria Novella 24, Florence, Toscana (Tuscany), 50123, Italy